Cantina Fratelli Dorigati

CHANGE LABELS. WHEN, HOW, WHY?

  • 15
    Oct
    2014

    CHANGE LABELS. WHEN, HOW, WHY?

    Yes, a new design will feature wines Dorigati henceforth.

    We will wonder how come just two years after the last label change, it picks up the graphics and then the aesthetics of the bottles Dorigati.

    This change "dress" is not meant as an improvement on aesthetic or modernization.
    The intention is only to make the dress of the bottle (glass + label) consistent with the content and with the producer who is behind with his work.

    Specifically, we started from a label of our great-grandfather PIO Dorigati, because in our opinion informed what are the two principles that underpin our work every day:
    ELEGANCE AND TRADITION.

    Elegance on the cleanliness of the label and the sinuosity of the bottle Burgundy.

    Tradition dates from the family crest of 1858 that stands in the foreground.

    This important step is crucial to communicate to our customers, our reality and our style.

    Enclosed you will find the official announcement of the label change, with even some antecipazione bottles.

    Scarica il PDF: comunicazione nuove etichette!